Ep #21: Maximizing Capital Raising and Brand Awareness with Ruben Greth

In this episode, Wayne talks to Ruben Greth, who has a popular podcast about raising money for multifamily syndications based on what he learns from the best multifamily syndicators in the country.  

Recently, Ruben raised $1 million through cosponsors for multifamily projects in Arizona. He started out doing social media videos for a local apartment investor in Phoenix and successfully raised $625,000 for deals during the post-crash buying frenzy. 

Topics on Today’s Episode:

• Ruben’s Real Estate Journey: From mortgages to the power of multifamily investments  
• Capital Raising: Facilitate process for raisers, sponsors, syndicators by starting own fund
• Services in Demand: Master the finding and acquiring of capital to add value
• Ways to Raise Capital: Partner with right people with good track record and experience
• Multifamily Investment Benefits: Passive income, generational wealth, and tax benefits  
• Brand Yourself: Be go-to multifamily person, automate communication to build trust
• Consistency with Touchpoints: Email marketing approach that adds value is successful
• Original Base: Once friends and family max out, before investing more, convert others
• Best Marketing System: Use several tools, not just one for people to know, like, trust you
• Selling vs. Offering: There’s other ways to provide opportunities and diversify portfolio 
• Brand Awareness: Not what brand says to audience, but what people say about brand
• Assumption: Other people want the same things they want - people have different needs
• People, Success, Money: Use strengths to share information by doing certain things  
• Lessons Learned: Focus on one thing - raising capital - to get real estate investor label